Gift

5 things your Business can do with Gift Cards

Published on November 2, 2017

When you think of a Gift Card, you must be careful to always remember that ‘Gift Card’ is just a branding & marketing term; in essence the cards are simply a store of value for your Business. Think of them as your own local business currency. Once you start thinking … Read More

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Instore Promotions

In Store Promotions

Published on April 2, 2017

It is important to subtly introduce the idea of a Loyalty service before actually asking your customer to join. This is where in-store promotions really shine. These promotions help your customer to decide if they would consider joining your Loyalty service. Having the right instore promotions at the right places … Read More

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Using Social Media

Reach Out Via Social Media

Published on April 1, 2017

  The final piece of the puzzle is to reach out to new and existing customers using social media. It serves as a platform for encouraging new customers to try out your business while also engaging with your existing customers who follow you. We discussed the different methods of on-boarding … Read More

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Loyalty

Knowing Your Customer and Creating Product Loyalty

Published on April 24, 2017

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

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Demonstrating Loyalty Value

Demonstrating the Value of Your Loyalty System

Published on April 5, 2017

  For a new loyalty system to gain traction, your first challenge is to clearly demonstrate the value of your to your customers. Given the plethora of different loyalty systems in the market, customers may be unaware or misinformed; unless they know what the system can give back to them. Let’s … Read More

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Gathering Customer Information

Gathering Customer Information

Published on April 4, 2017

Getting your customers to sign up and share information can be tricky. The foundation to implementing a successful loyalty programme is to capture relevant customer information and use it to your advantage. A registration or sign up form is the first touch point with your customer to reinforce a Loyalty … Read More

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Staff Training

Training Your Staff

Published on April 3, 2017

Your staff is your constant connection to your customers. So it is critical that they understand the value of a good loyalty system mentioned in the previous section: Demonstrating the Value of Your Loyalty System. Through this staff training guide, your staff will have a clear understanding of these values … Read More

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Instore Promotions

In Store Promotions

Published on April 2, 2017

It is important to subtly introduce the idea of a Loyalty service before actually asking your customer to join. This is where in-store promotions really shine. These promotions help your customer to decide if they would consider joining your Loyalty service. Having the right instore promotions at the right places … Read More

Read More
Using Social Media

Reach Out Via Social Media

Published on April 1, 2017

  The final piece of the puzzle is to reach out to new and existing customers using social media. It serves as a platform for encouraging new customers to try out your business while also engaging with your existing customers who follow you. We discussed the different methods of on-boarding … Read More

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General

Not what your customers can do for you, but what you can do for your Customer

Published on November 2, 2017

In the ABC of a Business, ‘A’ mostly refers to the basic fact, “Customer is always right”. An essential element of understanding that has revolutionized the way businesses interact in the marketplace these days is the way they understand their consumer behavior and comprehend to their buyer personas. What businesses … Read More

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Using Social Media

Reach Out Via Social Media

Published on April 1, 2017

  The final piece of the puzzle is to reach out to new and existing customers using social media. It serves as a platform for encouraging new customers to try out your business while also engaging with your existing customers who follow you. We discussed the different methods of on-boarding … Read More

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What’s better than loyal customers? Loyal promoters

Published on August 21, 2015

The best loyalty system in the world won’t keep your customers coming back. Rewards and cash back on their own won’t either. Customer loyalty and great customer service work hand in hand helping you retain your customers and turn them into promoters for your business. Customer service Exceptional customer service … Read More

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Mobile websites and mobile apps; What’s the difference anyway?

Published on August 14, 2015

‘Mobilegeddon’ is upon us. But what does it all really mean for business owners? Why should your business have a mobile friendly website? And does your business also need a mobile app? This article will hopefully answer those questions for you. A mobile website is almost the same as your … Read More

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Mobile payments; Customer loyalty is key

Published on August 7, 2015

Exciting changes are happening in the world of mobile and retail. Mobile payments allow customers to pay using their smartphones resulting in quick, convenient transactions, less queuing times and intuitive ordering systems. The shift to mobile payments is a relatively new concept, but one company was well ahead of the … Read More

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Target your customers where they are; the importance of mobile

Published on July 31, 2015

“If your plans don’t include mobile, your plans are not finished.”
 – Wendy Clark, Coca-Cola With a huge increase in smartphone ownership, the way businesses market to consumers must evolve digitally. A Thinkhouse survey conducted in 2014 found that 96% of 15-35 year olds own a smartphone. It is evident … Read More

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