Knowing Your Customer and Creating Product Loyalty

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

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Using Social Media

Template testing

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Demonstrating Loyalty Value

1. Demonstrating the Value of Your Loyalty System

  For a new loyalty system to gain traction, your first challenge is to clearly demonstrate the value of your to your customers. Given the plethora of different loyalty systems in the market, customers may be unaware or misinformed; unless they know what the system can give back to them. Let’s … Read More

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Gathering Customer Information

2. Gathering Customer Information

Getting your customers to sign up and share information can be tricky. The foundation to implementing a successful loyalty programme is to capture relevant customer information and use it to your advantage. A registration or sign up form is the first touch point with your customer to reinforce a Loyalty … Read More

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Staff Training

3. Training Your Staff

Your staff is your constant connection to your customers. So it is critical that they understand the value of a good loyalty system mentioned in the previous section: Demonstrating the Value of Your Loyalty System. Through this staff training guide, your staff will have a clear understanding of these values … Read More

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Instore Promotions

4. In Store Promotions

It is important to subtly introduce the idea of a Loyalty service before actually asking your customer to join. This is where in-store promotions really shine. These promotions help your customer to decide if they would consider joining your Loyalty service. Having the right instore promotions at the right places … Read More

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