5 things your Business can do with Gift Cards

When you think of a Gift Card, you must be careful to always remember that ‘Gift Card’ is just a branding & marketing term; in essence the cards are simply a store of value for your Business. Think of them as your own local business currency. Once you start thinking … Read More

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Not what your customers can do for you, but what you can do for your Customer

In the ABC of a Business, ‘A’ mostly refers to the basic fact, “Customer is always right”. An essential element of understanding that has revolutionized the way businesses interact in the marketplace these days is the way they understand their consumer behavior and comprehend to their buyer personas. What businesses … Read More

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Knowing Your Customer and Creating Product Loyalty

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

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Demonstrating Loyalty Value

Demonstrating the Value of Your Loyalty System

  For a new loyalty system to gain traction, your first challenge is to clearly demonstrate the value of your to your customers. Given the plethora of different loyalty systems in the market, customers may be unaware or misinformed; unless they know what the system can give back to them. Let’s … Read More

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Gathering Customer Information

Gathering Customer Information

Getting your customers to sign up and share information can be tricky. The foundation to implementing a successful loyalty programme is to capture relevant customer information and use it to your advantage. A registration or sign up form is the first touch point with your customer to reinforce a Loyalty … Read More

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Staff Training

Training Your Staff

Your staff is your constant connection to your customers. So it is critical that they understand the value of a good loyalty system mentioned in the previous section: Demonstrating the Value of Your Loyalty System. Through this staff training guide, your staff will have a clear understanding of these values … Read More

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