1. Demonstrating the Value of Your Loyalty System

Published April 5, 2017
4 minutes read

  For a new loyalty system to gain traction, your first challenge is to clearly demonstrate the value of your to your customers. Given the plethora of different loyalty systems in the market, customers may be unaware or misinformed; unless they know what the system can give back to them. Let’s … Read More

2. Gathering Customer Information

Published April 4, 2017
3 minutes read

Getting your customers to sign up and share information can be tricky. The foundation to implementing a successful loyalty programme is to capture relevant customer information and use it to your advantage. A registration or sign up form is the first touch point with your customer to reinforce a Loyalty … Read More

3. Training Your Staff

Published April 3, 2017
3 minutes read

Your staff is your constant connection to your customers. So it is critical that they understand the value of a good loyalty system mentioned in the previous section: Demonstrating the Value of Your Loyalty System. Through this staff training guide, your staff will have a clear understanding of these values … Read More

4. In Store Promotions

Published April 2, 2017
3 minutes read

It is important to subtly introduce the idea of a Loyalty service before actually asking your customer to join. This is where in-store promotions really shine. These promotions help your customer to decide if they would consider joining your Loyalty service. Having the right instore promotions at the right places … Read More

5. Reach Out Via Social Media

Published April 1, 2017
4 minutes read

  The final piece of the puzzle is to reach out to new and existing customers using social media. It serves as a platform for encouraging new customers to try out your business while also engaging with your existing customers who follow you. We discussed the different methods of on-boarding … Read More