Knowing Your Customer and Creating Product Loyalty

Published April 24, 2017
3 minutes read

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

What’s better than loyal customers? Loyal promoters

Published August 21, 2015
2 minutes read

The best loyalty system in the world won’t keep your customers coming back. Rewards and cash back on their own won’t either. Customer loyalty and great customer service work hand in hand helping you retain your customers and turn them into promoters for your business. Customer service Exceptional customer service … Read More

Mobile websites and mobile apps; What’s the difference anyway?

Published August 14, 2015
2 minutes read

‘Mobilegeddon’ is upon us. But what does it all really mean for business owners? Why should your business have a mobile friendly website? And does your business also need a mobile app? This article will hopefully answer those questions for you. A mobile website is almost the same as your … Read More

Mobile payments; Customer loyalty is key

Published August 7, 2015
2 minutes read

Exciting changes are happening in the world of mobile and retail. Mobile payments allow customers to pay using their smartphones resulting in quick, convenient transactions, less queuing times and intuitive ordering systems. The shift to mobile payments is a relatively new concept, but one company was well ahead of the … Read More

Target your customers where they are; the importance of mobile

Published July 31, 2015
3 minutes read

“If your plans don’t include mobile, your plans are not finished.”
 – Wendy Clark, Coca-Cola With a huge increase in smartphone ownership, the way businesses market to consumers must evolve digitally. A Thinkhouse survey conducted in 2014 found that 96% of 15-35 year olds own a smartphone. It is evident … Read More