Knowing Your Customer and Creating Product Loyalty

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

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Using Social Media

Template testing

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Demonstrating Loyalty Value

1. Demonstrating the Value of Your Loyalty System

  For a new loyalty system to gain traction, your first challenge is to clearly demonstrate the value of your to your customers. Given the plethora of different loyalty systems in the market, customers may be unaware or misinformed; unless they know what the system can give back to them. Let’s … Read More

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Gathering Customer Information

2. Gathering Customer Information

Getting your customers to sign up and share information can be tricky. The foundation to implementing a successful loyalty programme is to capture relevant customer information and use it to your advantage. A registration or sign up form is the first touch point with your customer to reinforce a Loyalty … Read More

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Staff Training

3. Training Your Staff

Your staff is your constant connection to your customers. So it is critical that they understand the value of a good loyalty system mentioned in the previous section: Demonstrating the Value of Your Loyalty System. Through this staff training guide, your staff will have a clear understanding of these values … Read More

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Instore Promotions

4. In Store Promotions

It is important to subtly introduce the idea of a Loyalty service before actually asking your customer to join. This is where in-store promotions really shine. These promotions help your customer to decide if they would consider joining your Loyalty service. Having the right instore promotions at the right places … Read More

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Using Social Media

5. Reach Out Via Social Media

  The final piece of the puzzle is to reach out to new and existing customers using social media. It serves as a platform for encouraging new customers to try out your business while also engaging with your existing customers who follow you. We discussed the different methods of on-boarding … Read More

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Basics of Loyalty Economics

  With the increasing number of competitors in every Business, it has become more important to retain existing customers. With a plethora of options available, customers tend to deflect between Businesses. Understanding this customer behaviour with a goal to trigger loyalty, has led to the evolution of ‘Loyalty Economics’. Business … Read More

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What’s better than loyal customers? Loyal promoters

The best loyalty system in the world won’t keep your customers coming back. Rewards and cash back on their own won’t either. Customer loyalty and great customer service work hand in hand helping you retain your customers and turn them into promoters for your business. Customer service Exceptional customer service … Read More

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Mobile websites and mobile apps; What’s the difference anyway?

‘Mobilegeddon’ is upon us. But what does it all really mean for business owners? Why should your business have a mobile friendly website? And does your business also need a mobile app? This article will hopefully answer those questions for you. A mobile website is almost the same as your … Read More

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