Knowing Your Customer and Creating Product Loyalty

Published April 24, 2017
3 minutes read

Understanding your product and getting to know your Customer is one of the fundamentals of establishing Product Loyalty. By answering these 6 questions, you can gain insights about your customers.     What need and want does the product address? The answer to this question will highlight your Unique Selling … Read More

Basics of Loyalty Economics

Published May 16, 2016
3 minutes read

  With the increasing number of competitors in every Business, it has become more important to retain existing customers. With a plethora of options available, customers tend to deflect between Businesses. Understanding this customer behaviour with a goal to trigger loyalty, has led to the evolution of ‘Loyalty Economics’. Business … Read More